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Customer relationship management tools have revolutionized engagement

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Changing customer habits and technology usage have spurred a whole new set of customer relationship management tools that can provide faster access to information.

SQDM shares an article published by the TechTarget portal, highlighting the importance of customer engagement through social media and how to strengthen an enterprise CRM strategy paying close attention to those channels.  Read More

What does customer success mean in the telco space

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In recent years, many companies – especially SaaS companies – realized that creating a great software product, which can be purchased online and implemented easily from a technical perspective, doesn’t necessarily mean customers will get optimized results when they use it.

Plus, it’s no longer just easy to buy and try these products – it’s also easy to stop using them.

SQDM shares an article published by the TelcoProfessionals portal, in which Oren Tanhum details why a customer success strategy should be adopted and what are some of the advantages of doing so.  Read More

Salesforce.com’s Artificial Intelligence Project Gaining Strong Reviews

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SQDM share an article published by portal TheStreet, sharing strategic progress on CRM systems and Artificial Intelligence.

Salesforce held a small group meeting of less than 60 people at its headquarters in San Francisco last week where it announced that Einstein AI is now available to all its customers across sales, service, marketing, commerce and more, even going so far as to title the presentation, “The Year of Einstein.” Salesforce also announced a strategic partnership with IBM to combine the power of Einstein and IBM’s Watson to provide more insightful analytics for businesses. Read More

Salesforce buys mobile messaging app HeyWire

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Salesforce plans to integrate HeyWire’s technology into Service Cloud, opening up another way for companies and customers to communicate. SQDM share an article published by TechTarget detailing Salesforce’s strategy to expand its communication reach to any aspect the customer wants to use. Read More